New Roots is a starter kit that teaches the basics of how to start and maintain a small-scale container garden. The brand offers an interactive solution that encourages learning and playing at the same time. New gardeners are encouraged to try and aren’t criticized if they fail.

Rather than being centered around heavily informative instruction, new gardeners are provided recommendations and cost-saving options for how to best care for garden plants. Through simple, at-home solutions and creates a low-to-no-cost experience without sacrificing the benefits and outputs of larger-scale gardening.